CASE STUDIES & WHO WE'VE WORKED WITH
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Scroll Down - Case Studies, Brands & Studios, Media, Productions, Celebs & Stylists We've Worked with!
Elle Fanning - Thank you note for sweaters, Minnie Rose - Celebrity Gifting
Hollywood is the biggest product placement market. Over the years, billions of revenue have been made through clever placements.
Fun Fact JK Randall's Studio partner John Fluke was implemental in the growth of Tito’s Vodka. They took Tito's from a Regional brand in Texas and made it into a national brand, 20 states in less than 6 months by placing it on the Showtime series Shameless. It remained a "main stay" throughout the series to the finale - as is the case with Animal Kingdom, Yellowstone, How I met your Father, Sex Lives of College Girls and more...
Consumers are proven to follow the trends of celebrities, and embrace in their own lives the products that those they covet and admire use, a celebrity seen with your brand allows you a presence that can impact your sales, and definitely increase consumer awareness of your brand.
Skyfall Everyone knows that James Bond loves his martinis, but Heineken paid an estimated $45 million to have him enjoy one of their beers. For that massive amount of money, the beverage got seven seconds of screen time and sales went up 400% in 6 months.
Avengers: Age Of Ultron A Harley-Davidson motorcycle is shown in this Marvel film and it cost the company $10 million for the placement. Harley Davidson product placement has earned the grand motorcycle company ten times over revenue vs. investment over the years.
Cast Away In this 2000 film, a volleyball, provided by Wilson Sporting Goods, is featured. It even got a name that has since become iconic: Wilson. The ball was shown on screen for 10.5 minutes, and this gave the company roughly $1.85 million in advertising value.
Product Placement is a Decision Maker: Whether it's Fashion, Gadgetry, or even what the Stars eat and drink, people are motivated to seek out more info on what they see on screen in Film and TV. Product placements become “implied endorsements”.
When done right, product placements can make a lot of money for the brands that utilize them.
So, just how much do you think companies have to pay to have their products placed in the backgrounds of blockbusters and TV shows?
Quick Fact
The first movie that won a Best Picture Oscar, Wings (1927), had product placement for Hershey’s chocolate bar.
In 1927, Wings was released and is known as one of the earliest movies with especially noticeable product placement advertising, with nearly 30 seconds focused on a Hershey’s bar rolling down a lifted cloth.
Companies who want to focus on product placements will need to sign with product placement agencies that offer programs that include more than just on-screen exposure. These agencies also offer
[brand familiarity and relationship building].
JK Randall / Show Style Brands is your one stop Boutique Agent to take you there and implement all assets
Tito’s Vodka, Jack Daniel’s Whiskey, Bounty Paper Towels in Superstore S06E13 “Lowell Anderson” (2021)
Clever marketing folks want their brand name products to be visible within a scene- but not the main focus. The product needs to fit almost seamlessly into the shot and context of a scene.
Tito’s Handmade Vodka, "Sex" Bubbly, Slim Jim's - MOM - S08E1 "Sex Bucket and the Grammar Police" 2020
General Mills Lucky Charms Cereal in Shameless S11E11 “The Fickle Lady is Calling it Quits” (2021)
