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Hollywood is the biggest product placement market. Over the years, billions of revenue have been made through clever placements.
When done right, product placements can make a lot of money for the brands that utilize them.
So, just how much do you think companies have to pay to have their products placed in the backgrounds of blockbusters and TV shows?
Quick Fact
The first movie that won a Best Picture Oscar, Wings (1927), had product placement for Hershey’s chocolate bar.
Companies who want to focus on product placements will need to sign with product placement agencies that offer programs that include more than just on-screen exposure. These agencies also offer
[brand familiarity and relationship building].
JK Randall / Show Style Brands is your one stop Boutique Agent to take you there and implement all assets
Clever marketing folks want their brand name products to be visible within a scene- but not the main focus. The product needs to fit almost seamlessly into the shot and context of a scene.
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